SAI SIDDHARTH
I was born and brought up in Chennai, India. After graduating from a metropolitan city, right when the world transformed from Information Revolution to Social Revolution, having the need to sustain and the thirst for my design passion I started my journey as a graphic designer.
I have a total experience of 7.5+ years in the design field varying from being a Graphic designer to an Animator to UX Designer to UX Researcher & Designer.
In this section, I will take you through my design career journey, key learnings, and a bit more about me.
So grab a coffee and be happy knowing more about me...!
Early Life
Carry your childhood all along & you never become older
It all started with the obsession for shows on Cartoon Network. As a child, the fancy characters, dazzling colors, jaw-dropping animations, spotless delivery of story (even though the language didn't mean anything to me), and the spic and span of characterizations fascinated me more than a bag full of chocolates.
​
I did not stop myself just gluing to the TV, I started sketching my favorite characters which subconsciously kindled my thirst for colors, science & art behind those life-changing cartoon friends.
​
The craving for art grew along with me and over time I started exploring various forms of art.
​
The alluring interest grew up to be my passion. Starting from maintaining an aesthetic Biology record in my school to date in work the inner child in me has subconsciously propagated my thirst for art all along.
education
Learning the art of growing without losing the inner child
I was unmindful of losing the child in me but the child in me constantly emerged and propagated in all of my works.
​
I did my Bachelor of Engineering in Electronics and Communication Engineering (2011 - 2015). The ever-growing thirst for trying out something unique accompanied by the art-loving inner child consistently helped me in performing well in my studies as well as successfully conducting various cultural and academic events that stood out of the box.
By the time, was a teenager, my focus shifted more toward Human emotions and I started with Portrait drawings. The way Pencils were able to bring out emotions in papers attracted me and to date, I am glued to portraits and learning new things to excel as a hyper-realistic Portrait artist.
​
Also, I utilized my leisure time in my early career and completed Master of Technology in Software Systems from Birla Institute of Science & Technology (2017-2019)
Early CAREER
Waking up with determination & going to bed with satisfaction
My thirst and passion for art motivated me to choose a career in Designing field and Tata Consultancy Services (TCS) gave me the opportunity to pursue that.
I started my career in TCS as a Graphic Designer (2015) designing assets for Bank of America’s e-Learning website. My two-year journey as Graphic Designer opened up the path toward learning Adobe Creative Cloud.
I trained myself in creating Flash animations that could be used for the courses on the site. The start with animations, made me learn Adobe Illustrator, Adobe AfterEffects, and Adobe Premiere Pro.
This initial phase was I got hands-on with most of the vastly used design tools that allowed me later when I decided to pursue my design career that would deal with Human emotions.
Experience designer
You are the Creator of your Destiny
I have a very strong feeling that being an Experience Designer is my destiny.
As a child, I could have just watched those Cartoon shows, played with toys, and could have slept. But I started to explore art through them which seeded my destiny.
​
Even as a teenager, there were many other things relating to art but my mind got fascinated only with human emotions and I started doing Portraits. This is strongly rooted in my destiny.
​
From there, I firmly held on to my destiny, Upgraded myself by learning various Terminologies of UX, design principles, the Art & Science of design, Human Psychology and its relation with design, and here I am working as an Experience Designer trying to solve Human problems through machines and effectively enhancing the human experience with machines that would bring out positive emotions.
My
Professional
Journey
MAY 2020 - PRESENT
JAN 2019 - APR 2020
JAN 2017 - DEC 2018
OCT 2015 - DEC 2016
Verizon, India - Experience Designer
-
Enhancing the experience of Users in multiple B2B and B2C projects
-
User research and Analysis for designing better solutions that benefit both Business and Users
-
Delivery of seamless Experience for customers incorporating aesthetics, branding, design theory, and other UX factors
-
Ideations that aid in making life easier for businesses, employees, and customers
-
Employee Engagement champion focusing on improving the physical and mental well-being of the employees
TCS - Travel, Transport & Hospitality - NA, India - UX Lead Designer
-
Led UX team for TTH portfolio's Innovation lab
-
Product design for major airlines and cargo in North America
-
Successful completion of 30+ POCs and 15+ POTs of which 20+ have been converted to real-time projects
TCS - United Airlines, India - UX Designer
-
Designed and guided the development of groundbreaking technologies that helped United Airlines stay in line with the technological evolution and ahead of the competitors
-
15+ major POCs were submitted of which 8+ went live
TCS - Bank of America, India - Graphic Designer
-
Creation and integration of Illustrations and Animations for the Employees’ interactive learning portal
-
Major exposure and learning in the vast Adobe Creative Cloud Tools
Certifications
-
Certified Usability Analyst - HFI
​
-
Certified Experience Designer - UXMint
​
-
UX Foundations: Research
​
-
Design Thinking: PrototypingDesign Thinking: Customer Experience
​
-
Figma for UX Design
​
-
Design Thinking: Understanding the Process
​
-
Design Thinking: Venture Design